The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
When facebook becomes a book
Agency: DDB, Paris / Paris
Client: Bouygues Telecom Category: Interactive Advertising / Other Interactive Media - Single
The Web Address Expander
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Radio Category: Interactive Advertising / Other Interactive Media - Single
iQ Font
Agency: Happiness Brussels / Brussels
Client: Toyota Belgium Category: Interactive Advertising / Other Interactive Media - Single
You got a say on pricing
Agency: McCann Worldgroup (Hong Kong) / Hong Kong
Client: Burger King Category: Interactive Advertising / Other Interactive Media - Single
Crush Hour
Agency: Ogilvy France / Paris
Client: Autoliberté/Europcar Category: Interactive Advertising / Other Interactive Media - Single
Glastotag
Agency: POKE / London
Client: Orange Category: Interactive Advertising / Other Interactive Media - Single
Shopping Genius
Agency: Profero / London
Client: 3M/Post-It Note Category: Interactive Advertising / Other Interactive Media - Single
Pay With A Tweet
Agency: R/GA / New York
Client: Innovative Thunder Category: Interactive Advertising / Other Interactive Media - Single
Write The Headline. Write The Future.
Agency: W+K Amsterdam / Amsterdam
Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
MARCUS TULIO TANAKA. WRITE THE FUTURE.
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: NIKE JAPAN Category: Interactive Advertising / Other Interactive Media - Single
Business of Your Brain
Agency: Young & Rubicam / New York
Client: Xerox Category: Interactive Advertising / Other Interactive Media - Single
Communication Shutdown
Agency: SapientNitro Brisbane / Brisbane
Client: AEIOU Foundation Category: Interactive Advertising / Public Service/ Non-Profit - Campaign
Engine-driven free kicker "Castrol Ichi-GO"
Agency: Ogilvy & Mather Japan / Tokyo
Client: BP Castrol K.K. Category: Interactive Advertising / Environmental / Experiential - Campaign
Honda Loves You Back
Agency: RPA / Santa Moinca
Client: American Honda Motor Company Category: Interactive Advertising / Environmental / Experiential - Campaign
The Prejudiced Playlist
Agency: Akestam Holst / 10387
Client: Stockholm Pride Category: Interactive Advertising / Banners - Fixed Space - Single
Loading Bar
Agency: BBDO / New York
Client: FedEx Category: Interactive Advertising / Banners - Fixed Space - Single
Close to Home
Agency: Juniper Park / Toronto
Client: Walk Without Fear Foundation Category: Interactive Advertising / Banners - Fixed Space - Single
Candle
Agency: M&C Saatchi / Santa Monica
Client: Crystal Cruises Category: Interactive Advertising / Banners - Fixed Space - Single
One Email One Tree
Agency: McCann Worldgroup / Bangkok
Client: LG Category: Interactive Advertising / Banners - Fixed Space - Single
Business Banner
Agency: Special / Auckland
Client: Orcon Category: Interactive Advertising / Banners - Fixed Space - Single
edding digital highlighter
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Interactive Advertising / Banners - Dynamic - Single
MB Tweet Race
Agency: Razorfish / Seattle
Client: Mercedes-Benz Category: Interactive Advertising / Banners - Dynamic - Single
Graffiti
Agency: TBWA\PARIS / Boulogne Billancourt
Client: AIDES Category: Interactive Advertising / Banners - Dynamic - Single
Unique Types
Agency: AgenciaClick Isobar / São Paulo
Client: AACD Category: Interactive Advertising / Public Service/ Non-Profit - Single
Tim Burton's Cadavre Exquis
Agency: Cloudraker / Montreal
Client: TIFF. Category: Interactive Advertising / Public Service/ Non-Profit - Single
Buy Life
Agency: TBWA\Chiat / New York
Client: Keep a Child Alive Category: Interactive Advertising / Public Service/ Non-Profit - Single
The B•Line
Agency: BREAKFAST / New York
Client: Self Promotion Category: Interactive Advertising / Self-Promotion - Single
David On Demand
Agency: Leo Burnett Chicago / Chicago
Client: Leo Burnett Worldwide Category: Interactive Advertising / Self-Promotion - Single
BMW Launch Campaign
Agency: Cundari / Toronto
Client: BMW Category: Interactive Advertising / Banners - Fixed Space - Campaign
Award:
2011 Interactive Merit Award
Agency:
DDB, Paris / Paris
Client:
Bouygues Telecom
Title:
When facebook becomes a book
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11225N
Award:
2011 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Sveriges Radio
Title:
The Web Address Expander
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11226N
Award:
2011 Interactive Merit Award
Agency:
Happiness Brussels / Brussels
Client:
Toyota Belgium
Title:
iQ Font
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11227N
Award:
2011 Interactive Merit Award
Agency:
McCann Worldgroup (Hong Kong) / Hong Kong
Client:
Burger King
Title:
You got a say on pricing
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11228N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy France / Paris
Client:
Autoliberté/Europcar
Title:
Crush Hour
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11229N
Award:
2011 Interactive Merit Award
Agency:
POKE / London
Client:
Orange
Title:
Glastotag
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11230N
Award:
2011 Interactive Merit Award
Agency:
Profero / London
Client:
3M/Post-It Note
Title:
Shopping Genius
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11231N
Award:
2011 Interactive Merit Award
Agency:
R/GA / New York
Client:
Innovative Thunder
Title:
Pay With A Tweet
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11232N
Award:
2011 Interactive Merit Award
Agency:
W+K Amsterdam / Amsterdam
Client:
Nike
Title:
Write The Headline. Write The Future.
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11233N
Award:
2011 Interactive Merit Award
Agency:
Wieden+Kennedy Tokyo / Tokyo
Client:
NIKE JAPAN
Title:
MARCUS TULIO TANAKA. WRITE THE FUTURE.
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11234N
Award:
2011 Interactive Merit Award
Agency:
Young & Rubicam / New York
Client:
Xerox
Title:
Business of Your Brain
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11235N
Award:
2011 Interactive Merit Award
Agency:
SapientNitro Brisbane / Brisbane
Client:
AEIOU Foundation
Title:
Communication Shutdown
Category:
Interactive Advertising / Public Service/ Non-Profit - Campaign
Annual ID:
11239N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy & Mather Japan / Tokyo
Client:
BP Castrol K.K.
Title:
Engine-driven free kicker "Castrol Ichi-GO"
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
11216N
Award:
2011 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda Motor Company
Title:
Honda Loves You Back
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
11217N
Award:
2011 Interactive Merit Award
Agency:
Akestam Holst / 10387
Client:
Stockholm Pride
Title:
The Prejudiced Playlist
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11179N
Award:
2011 Interactive Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Loading Bar
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11180N
Award:
2011 Interactive Merit Award
Agency:
Juniper Park / Toronto
Client:
Walk Without Fear Foundation
Title:
Close to Home
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11181N
Award:
2011 Interactive Merit Award
Agency:
M&C Saatchi / Santa Monica
Client:
Crystal Cruises
Title:
Candle
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11182N
Award:
2011 Interactive Merit Award
Agency:
McCann Worldgroup / Bangkok
Client:
LG
Title:
One Email One Tree
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11183N
Award:
2011 Interactive Merit Award
Agency:
Special / Auckland
Client:
Orcon
Title:
Business Banner
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11184N
Award:
2011 Interactive Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
edding digital highlighter
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11186N
Award:
2011 Interactive Merit Award
Agency:
Razorfish / Seattle
Client:
Mercedes-Benz
Title:
MB Tweet Race
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11187N
Award:
2011 Interactive Merit Award
Agency:
TBWA\PARIS / Boulogne Billancourt
Client:
AIDES
Title:
Graffiti
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11188N
Award:
2011 Interactive Merit Award
Agency:
AgenciaClick Isobar / São Paulo
Client:
AACD
Title:
Unique Types
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
11236N
Award:
2011 Interactive Merit Award
Agency:
Cloudraker / Montreal
Client:
TIFF.
Title:
Tim Burton's Cadavre Exquis
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
11237N
Award:
2011 Interactive Merit Award
Agency:
TBWA\Chiat / New York
Client:
Keep a Child Alive
Title:
Buy Life
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
11238N
Award:
2011 Interactive Merit Award
Agency:
BREAKFAST / New York
Client:
Self Promotion
Title:
The B•Line
Category:
Interactive Advertising / Self-Promotion - Single
Annual ID:
11240N
Award:
2011 Interactive Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Leo Burnett Worldwide
Title:
David On Demand
Category:
Interactive Advertising / Self-Promotion - Single
Annual ID:
11241N